SEO Meets AI
Traditional marketing guesses. AI-driven marketing anticipates.
When search became generative, you stopped getting a list of websites. You get an answer, and what you need is to be in the answer. This book is about how that answer gets written, who it names, and what a business owner can do about it.
It is built from twenty questions that clients, boards and teams are already asking, from ten questions about local search, and from a hard look at the SEO advice that thousands of people followed line by line.
The chapters so far.
- Strategy and ROI, part one
The Day the Uncertainty Dropped
Why traditional marketing stopped working, what changed when search became generative, and the engine that replaces the old playbook: predict, personalize, profit.
- Strategy and ROI, part two
Ninety Days of One Honest Loop
Personalization at scale, the one number worth watching, how testing changes, the ethical line, and what to do on Monday morning.
- Local search
The Silence After the Answer
Being findable on a specific street, by a specific person, in the next ten minutes, when a machine writes the shortlist.
- Appendix
The SEO Report Card
Every tactic from two earlier SEO books, tested against 2026: still works, works but changed, faded, retired, or harmful.
- In progress
SEO Is a Verb
The thesis behind the whole book: structure, understanding and trust, and why authority comes after the work, not because of it.
Swipe or use the arrows.
The places a contributor would add the most.
We print what we can prove. These are the gaps the book names in its own pages.
Pause-test data
Controlled results from businesses that paused paid search while organic traffic was measured.
Bookstore and library search
How online bookstores and library catalogs decide which book a reader sees next.
Ads on the first screen
A 2026 measurement of how much of the first screen is ads for small-business searches.
Law and personalization
A legal voice on where AI targeting meets data protection and consumer protection rules.
Who reads the email
Sourced evidence of how much broadcast email a human actually reads.
Your own case story
A before and after from your own work, with numbers you are free to publish.
Something here you could fill?
Answer three of the book's questions. We read every answer before we pick up the phone.